Case Studies 2

 

The Masthead is being covered by T.I. because he is the artist who is selling the magazine. We still know that the magazine is Vibe because it is so well known.

Main Cover lines include some of HipHop and RnB’s biggest names which immediately which catch the audience’s eyes, because they want to read about the biggest name in their preferred genre.  

There is a consistent colour theme on the magazine cover. The main colours used are red and white. The red is used to catch the audience’s eyes. It is the main colour that stands out. T.I. also ties in with the colour theme because he is wearing black/navy clothing which as well makes him stand out from the red and white.  The colours he is wearing could connote ambiguity and misunderstanding which HipHop and RnB usually is.

Image:   

It is a close up picture of rapper T.I. The picture is a direct mode of address because he is looking straight at the audience immediately creating a connection with the audience.  His expression could connote danger or determination because he wants to be the best and at the top at what he does. Next to his image there is a quote ‘people have been comparing me to Tupac’. Tupac was considered and one of the best rappers of all time and by people comparing him Tupac it means that his determination is paying off.

Audience:

The audience for Vibe magazine is usually people who listen to HipHop and RnB between the ages of 16-34.