Case Studies

 

The Masthead of Vibe magazine covers are usually written in big bold letters but this cover is somewhat different because though it is written in bold letters the bottom is fading out and it is being covered by Ciara. Vibe magazine are so well known that they can cover half their masthead and people will still know what magazine it is. The fading out of the masthead works well with the house style of the magazine because it is very plain and simple and it adds to the minimalistic feature of the magazine.

The audience are immediately drawn in because of the lighting used. This contrasts with the main cover line as it quotes ‘Stand Up Ciara’ this shows that in the article she could reveal more than she can on the cover.

Image:

The main image is a medium of HipHop artist Ciara. This is a very simple shot of Ciara because she is nude in the picture it works with the house style of the magazine. She is posing in a very seductive manner which appeals to many male audiences.  Her facial expression is a direct mode of address which could appeal to both the male and female target audiences because her expression is sultry but also very playful.

Colours used:

he main colours used on the cover are red and black. Red could connote love, passion and sex which relates well with Ciara’s pose.